Project Sequence · 4 Stages

How We Work

From discovery call to live campaigns, in four steps.

Most agencies make the "after you sign" part a black box. Here's exactly what happens at A & J Web Services, start to finish.

1 Discovery Call Day 1 2 Agreement Days 2–3 3 Onboarding Days 4–7 4 Campaign Launch Day 8 onward
What You Get

Every engagement includes this.

01 / Strategy

A plan built around your business, not a template.

We start with your goals, budget, and market — not a generic package. Every recommendation ties back to something you actually told us.

Planning a client strategy
02 / Execution

Built and managed by the same small team, start to finish.

No hand-off to an offshore production team. The people who scope your project are the people running it.

Team executing a campaign
03 / Reporting

Weekly updates, in plain English.

You'll always know what's working, what we're changing, and why — no dashboards you have to interpret yourself.

Reviewing campaign data together
Team planning a client onboarding process
01
Week 1 — Discovery

The Discovery Call

Before anything gets built, we get on a call to understand your business, your goals, and your current marketing situation. No pitch deck, no pressure — just an honest conversation about where you are and where you want to be.

  • We learn your biggest marketing challenge right now
  • We walk through which services fit your goals and budget
  • We recommend a package and ad budget approach that makes sense

Our packages

Essentials  |  Up to 10 posts/week, tailored content strategy, email & SMS marketing for up to 500 contacts.

Premium  |  Unlimited posting, advanced strategy, email & SMS for up to 1,000 contacts.

02
Week 1 — Agreement

The Agreement

Once we're aligned on a plan, we send over a straightforward digital marketing agreement covering scope, payment terms, and responsibilities. Month-to-month with 30-day written notice to cancel — no long-term lock-ins.

  • Clear scope of services — no hidden deliverables
  • Month-to-month — cancel anytime with 30 days written notice
  • Advertising budgets stay separate — paid directly to the platform
03
Week 1–2 — Onboarding

Streamlined Onboarding

After signing, we send a simple access and information request. You provide your accounts and brand assets — we handle everything else. Most clients are fully onboarded within a week.

  • Social media account access (Instagram, Facebook, etc.)
  • Ad platform access (Meta Ads Manager if running paid campaigns)
  • Brand logo, colors, photos, and any existing content you have
  • 3-business-day approval turnaround keeps campaigns on track
04
Week 2–3 — Launch

Campaign Launch & Ongoing Management

Campaigns go live and get actively managed — not set and forgotten. The first 15–45 days are an optimization phase. After that, your account runs on a steady rhythm of content, ads, and regular performance updates.

  • Content goes out on a consistent, pre-approved schedule
  • Ad campaigns get tested and optimized in real time
  • Regular performance updates so you always know what's working
  • Strategy adjusts monthly around what the data shows
Common Questions

Things clients usually ask before signing.

No. Every agreement is month-to-month. Either party can cancel with 30 days written notice — no penalty, no lock-in.
Most campaigns have a 15–45 day testing and optimization phase. Some see leads quickly; others take a bit longer to dial in. We're transparent about where things stand throughout.
No — ad spend goes directly to the platform and is separate from our service fee. We'll recommend a budget based on your goals, but you control what you spend.
It helps, but it's not required to get started. We work with professional graphic design to create branded content. Original photos always perform better, so share whatever you have as you go.
Your primary contact is always our team — email us at info@ajwebservices.com. We believe clear communication is the foundation of every good campaign.

Ready to get started?

Book a call or send us a message and we'll put together a plan around your actual goals.

Book a Call (opens in new tab) Send a Message